Nike 'The Point'

To celebrate the 25th anniversary of the Air Force 1, Nike launched ‘The Point’, a marketing platform delivering branded stories through cultural and sporting events. I worked on the design-build team with Thomas and Zak to execute the space concepted and strategized by Christian Parkes. We renovated a warehouse in Hollywood, installed a retail space, a NikeiD studio, a hardwood basketball court and art exhibits on a revolving basis.